Privacy policy
Privacy Policy
Last updated: February 16, 2026
Rylte operates this store and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a curated shopping experience (the "Services"). Rylte is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or when you otherwise communicate with us. In the event of a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we refer to information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, your place of residence, and to the extent permitted or required by applicable law:
- Contact information: your name, address, billing address, shipping address, phone number and email address.
- Financial information: credit card, debit card, financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
- Account information: your username, password, security questions, preferences and settings.
- Transaction information: items you view, add to cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
- Communications with us: information you include in your communications with us, for example when you send a customer service request.
- Device information: information about your device, browser or network connection, your IP address and other unique identifiers.
- Usage information: information about your interaction with the Services, including how and when you interact with or navigate the Services.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information
- Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies
- From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf
- From our partners or other third parties
How We Use Your Personal Information
Depending on how you interact with us or the Services you use, we may use personal information for the following purposes:
Providing, personalizing and improving the Services
We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience, for example by recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
Marketing and advertising
We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications by email, SMS or postal mail, and to display online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
Security and fraud prevention
We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate or take action regarding potentially fraudulent, illegal, dangerous or malicious activity, protect public safety and secure our services. If you choose to use the Services and register an account, you are responsible for the security of your credentials. We strongly recommend that you do not share your username, password or other access information with anyone.
Communicating with you
We use your personal information to provide you with customer support, be responsive, offer efficient services and maintain our business relationship with you.
Legal grounds
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery proceedings, potential or actual litigation, or other adversarial proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. These circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment and shipping)
- With business and marketing partners to provide marketing services and display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your place of residence, you may have the right to ask us not to share your information to display targeted advertising and marketing based on your online activity across different merchants and websites. You may exercise your opt-out rights here: [INSERT LINK]
- When you authorize or request us to, or when you consent to the disclosure of certain information to third parties, for example to ship products or through your use of social media widgets or login integrations
- With our affiliates or within our group of companies
- In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligation (including to respond to subpoenas, search warrants or similar requests), to enforce applicable terms of use or policies, and to protect or defend the Services, our rights and the rights of our users or others
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties who may be located in countries other than the one in which you reside, in order to provide and improve the Services.
In addition, in order to protect, develop and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our Store, with other merchants and with Shopify. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your potential rights, you can review Shopify's Consumer Privacy Policy. Depending on your place of residence, you may exercise certain rights regarding your personal information here: [LINK TO SHOPIFY PORTAL].
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy, security and other policies. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found there.
Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or third-party platforms, without limitation as to their use by us or any third party. The inclusion of these links does not, by itself, imply endorsement of the content of those platforms or their owners or operators, except as indicated on the Services.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information about children below the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us via the details below to request its deletion.
As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined by applicable law) personal information of persons under 16 years of age.
Security and Retention of Your Information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.
How long we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on your place of residence, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances and, in some cases, we may decline your request to the extent permitted by law.
- Right of access / right to know: you may have the right to request access to the personal information we hold about you
- Right to deletion: you may have the right to request deletion of the personal information we hold about you
- Right to rectification: you may have the right to request correction of inaccurate personal information
- Right to portability: you may have the right to receive a copy of the personal information we hold and to request its transfer to a third party, in certain circumstances and subject to exceptions
- Right to opt out of sale/sharing for targeted advertising: depending on your place of residence, you may have the right to object to the "sale" or "sharing" of your personal information, or to object to the processing of your personal information for purposes considered "targeted advertising." You may exercise these rights here: [INSERT LINK]
Please note that if you visit our site with the Global Privacy Control signal enabled, depending on your location, we will automatically process this signal as an opt-out request for the device and browser used. If we can associate the device sending the signal with a Shopify account, we will also apply the request to the account. To learn more about Global Privacy Control, you can visit globalprivacycontrol.org. Outside of Global Privacy Control, we do not recognize other "Do Not Track" signals.
Managing Communication Preferences
We may send you promotional emails, and you may unsubscribe at any time via the unsubscribe link in our emails. Even if you unsubscribe, we may continue to send you non-promotional emails, for example regarding your account or orders.
Additional Rights (UK / EEA)
If you reside in the United Kingdom or the European Economic Area, and subject to exceptions/limitations provided by local law, you may also exercise:
- Right to object and right to restriction of processing: right to request that we stop or limit processing for certain purposes
- Right to withdraw consent: where we rely on your consent, you may withdraw it. Withdrawal does not affect the lawfulness of processing carried out before withdrawal
You may exercise these rights through the means indicated on the Services or by contacting us via the details below. To learn more about how Shopify uses your personal information and your potential rights, including regarding data processed by Shopify, you can visit: https://privacy.shopify.com/en.
We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request, in accordance with applicable law. You may also designate an authorized agent; in this case, we will request proof of that authorization and may require identity verification directly from you. We will respond within the timeframes required by applicable law.
Complaints
If you have complaints about the way we handle your personal information, please contact us via the details below. Depending on your place of residence, you may have the right to appeal our decision by contacting us, or to file a complaint with your local data protection authority. For the EEA, you can find the list of competent supervisory authorities here: [INSERT LINK].
International Transfers
Please note that we may transfer, store and process your personal information outside the country in which you reside.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or any equivalent agreement issued by the competent authority of the United Kingdom, as applicable, unless the transfer is made to a country recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice where required by applicable law.
Contact
If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at hello@rylte.com, or contact us at: 735 High Road, Ilford, England, IG3, Seven Kings, Ilford, ENG, IG3 8RL, GB.
For the purposes of applicable data protection laws, we are the controller of your personal information.